Dear Tide,
Your recent commercial goes too far. Not only does the mom not respect the dad in this commercial, she is teaching her daughter to not only disrespect him but to be little him by mussing his hair. The dad could have been more direct in explaining to his daughter that the skirt was not acceptable clothing for his family, however, the bigger wrong is on the mother here. She knew that the dad dirtied the skirt, but instead of respecting him and his wishes she chose to undermine his authority, clean the clothes, and proudly return it to the daughter. I'm just appalled.
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